For exhibition commissioners, institutions and brand leaders
Turn a story into a place people can explore.
A pavilion connects narrative, movement, material and encounter. MESA’s Pakistan Pavilion archive from Expo Astana 2017 shows how architectural space and cultural craft can support a shared visitor experience.
Share your exhibition brief ↗
Define the story
Begin with the audience, the ideas they should encounter and the experience the commission should create. A useful narrative becomes a basis for spatial decisions.
Make movement meaningful
The entrance, sequence and places to pause guide exploration. The pavilion archive brings together overhead form, craft, texture and social encounter.
Agree the full appointment
Exhibitions connect several disciplines. Define design, content, engineering, media and supervision responsibilities for the particular commission, rather than assuming one identical scope.
FROM THE PRACTICE
See the thinking in context.
Before we begin.
Which Expo does this project show?
The documented photography is from the Pakistan Pavilion at Expo Astana 2017. It is not presented as completed Expo 2020 work.
What should an exhibition brief include?
Share the event, location, available area, audience, intended story, programme and the team already appointed. These establish the basis for a scope discussion.
Start with a clear brief.
Share the location, the priorities and a few photographs. MESA will review your information to establish a useful next conversation.
Share your exhibition brief ↗